Rugrats Press Kit

In preparation for the series reboot of the Rugrats on Paramount+ in 2019, a promotional press kit celebrating the iconic show was developed. Since Reptar is a nostalgic fan favorite and ever-present in the show, his cereal box was used as a vehicle for all the promotional materials. 

The outside of the box featured spot UV printing, along with copy and activities relating back to the show. When opened, the box plays the original show theme song. The contents include a cereal box and spoon, show booklet on the characters, socks, and two shrink wrapped t-shirts.

I designed the packaging of the cereal box, along with working with our print vendor to workshop the printing techniques. I also created the show booklet, tshirts, and cereal bowl.

Disciplines Covered

Packaging // Print

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson