Kid’s Choice Awards 2024

The yearly flagship event for Nickelodeon and celebrating kids’ choice, which is one of the biggest projects we tackle. The scope of the campaign is seperated into two phases. The first phase consists of moodboards and concepting the actual look for the year, eventually resulting in the creation of the definitive style guide. This is then passed on to the rest of the company to start translating the look into motion and create other auxillary assets.

Phase two comes closer to the actual show date, when we start designing tickets, credentials, and other needs in-house. We also start working with external vendors to manage and design all the events that happen around the awards. These include a slew of events for clients leading up to the show, along with other awards-specific moments like the Orange Carpet and After Party.

I've been designing and concepting the branding behind each Kids Choice Awards since 2016, with every year being different. This year we wanted to combine elements from Nickelodeon's updated rebrand with a birthday celebration of SpongeBob (who turned 25 the day after the show). For this specific year I've helped to design icons, environmental design, compositions, and premiums.

For the additional events I art directed our production vendors, supplying additional design where needed. We also worked closely together to ideate specific activations across the events while keeping everything on brand.

Disciplines Covered

Brand Identity // Event Design

// Logo Design // Vendor Management

Credits

Design Director, Nickelodeon // Jane Trieu

Associate Art Director, Nickelodeon // John Kutlu

Designers // Madeline Persson, Tiffany DeJesus, Carly Strauss