Monster High at VidCon 2022

In preparation for the launch of the new Monster High movie, Nickelodeon and Paramount+ set to promoting the property at VidCon 2022 with a large interactive booth and other smaller installations across the convention space. In collaboration with The Firm, we set out to create an experience where VidCon guests were transported to Monster High and became students of their own while touring scenes from the upcoming movie.

Once transported through the portal, guests had the opportunity to receive multitple takeaways or particpate in photo ops as they explored the different rooms of the booth. Activations included posing for a school ID, mixing a giant steaming potion, taking a quiz to receive a unique monster sash, along with others.

We worked in tandem with The Firm to conceptualize and layout the booth along with the inner activations. I designed graphics for the exterior of the booth and portal, along with the different takeaways throughout. I also designed the bathroom mirror clings located in the convention's all gender restroom - allowing guests to inhabit their favorite monster character.

Disciplines Covered

Environmental Design // Premiums // Vendor Management

Credits

Design Director, Nickelodeon // Jane Trieu

Art Director, Nickelodeon // Martin Schluter

Designers // Madeline Persson