34th Street - Herald Square Station Takeover

In anticipation of the yearly spike in holiday shopping, Nick Jr. sought to be top-of-mind for consumers in one of New York City’s most trafficked subway stations while tying the channel back to its’ streaming home: Paramount+. The “Nickmas” look consisted of a pastel winter wonderland with classic Nick Jr. characters sporting their winter gear.

The full takeover included a wrap of the Shuttle train from Times Square to Grand Central (both inside and outside) and complete branding of 34th street Herald Square station. I was responsible for the complete train wrap, along with half of the deliverables for 34th street.

Disciplines Covered

Brand Identity // Environmental Design

// Large Format Printing

Credits

Design Director, Nickelodeon // Jane Trieu

Designers // Madeline Persson, Tiffany DeJesus